• It all started in 2011, when a 25-year veteran of the international bike business saw an opportunity to bring a new type of bicycle company to Vietnam. Staffed with a dedicated team of cycling enthusiasts and armed with a wealth of knowledge of the international distribution and retail business, we set out to bring about change. Our customer-first approach is giving Vietnam’s bike retailers a reason to be excited about selling bikes again. We provide our customers with marketing support programs, expertise in building product and product assortments, in-store design and POP support, distribution and logistical solutions and technical support. Our goals are simple. Supply the best products, on-time and at the best prices; Back everything we sell and say with the best possible service, warranties and technical support; Represent and sell only the world’s top brands; make cycling more accessible and enjoyable; always lead, never follow.

  • Our involvement with cycling goes much farther than just the products. We are cyclists and riding is in our DNA. The products, streets and trails you ride, we ride, and we’re committed to getting more people on bikes. We regularly organize rides, bike demos and events to bring more like-minded cyclists together, and to introduce new people to the joys of riding. We are actively involved with charitable organizations and rural bike-giving programs and we sponsor annual road, mtb and triathlon races across the country.

    If you are interested in learning more about us, contact us and we’ll be happy to discuss how we can meet your needs.

We are cyclists
and riding is in our DNA.




We fully understand everything a retailer must do to build and maintain a successful shop. We know you should be spending more time focusing on your business and less time following up with your suppliers. At Premium, our sales team learns your business, understand your customers and anticipate your needs. Our networked order and inventory management system tracks your orders and arranges delivery to match your schedule. Our technical team is quick to get you the parts or advice you need to keep your inventory in good working condition and moving out the door. With over 3000 regularly stocked items and quick order turn around times, you can order only the quantities you need, when you need them. Our purchasing and compliance personnel make sure that all our products are labeled to meet Vietnam consumer goods regulations so all you have to do is unpack them and put them on the shelf.

Of course, everything comes with a valid VAT invoice and supporting documents too.
We are marketers at heart and we believe that it is critical we invest the time and money to introduce, educate and build awareness of your brand and products. Our team of in-house graphic and digital designers is tasked with generating and maintaining local websites, digital content and printed material and our marketing team supports our sales network with events, online ads and PR.

As an International brand looking for distribution in Vietnam, we understand how important your brand name, identity and intellectual property is. Protecting that as we grow your business in Vietnam is our top priority. We operate with complete transparency and are at home adhering to the operational policies of your company. We meet MOQ’s. We forecast. We even try to respect deadlines. We’re not perfect, but we work hard to make sure we operate professionally and with the respect you deserve.


We build things. Whether its bikes, brands, displays, websites, or trails - if it supports our business, we’ll think it up and get it made! It’s just what we do.

At the heart of our company is our design house. We call it the Blender because no matter how many crazy requests we throw at them, they always seem to smash ‘em up and kick back an amazing finished product. As a Premium customer, our service extends far past just selling you product. Our design team is happy to work with you to develop store designs, digital or print ads, event-materials or even shop t-shirts.

If you’re a national retailer and are looking to get into the bike business, or possibly differentiate yourself with unique product, we can help. We have extensive experience designing and building private label, custom bike and accessory product line for retailer around the world. We work closely with your buying team to identify and build a program that exceeds the expectations of your consumers. If you don’t have a corporate brand to use, no problem, we can help with that too. We build brand identities, websites and in-store merchandizing to help round out the consumer buying experience.

Bike service
MORE THAN just pumping up tires!


  • Premium Distribution stocks spare parts for all the bikes it sells. Our knowledgeable service staff is on call and ready to help find the right replacement part to keep your consumers happy and riding.

  • We are a trained and authorized warranty and service center for all SRAM products aftermarket and OE products.

  • We honor and support all manufactures warranties here in Vietnam.

  • We provide our customers with on-going technical education and seminars to ensure that they stay current with the ever-changing technologies in this business.




2016 saw our entry into the world of Vietnam’s professional cycling. We’ve long believed in supporting riders and teams that dedicate their legs, lungs and lives to making the sport of cycling so incredible. So, with the cooperation of the Vinh Long province, and under the direction and management of coaches Nguyen Minh Nhut and Trinh Sang Dong, the Premium Cycling Vinh Long [PCVL] pro team was formed

Riding Cannondale’s revolutionary SuperSix bikes and equipped with the latest Giro helmets, shoes and gloves, the PCVL team has been, and will continue to be, a force to reckon with in Vietnam’s pro pelotons.

Be sure to follow the team on Facebook and Instagram to stay up-to-date on their latest race results.




All nutritional and supplement products are tested, and exceed, Vietnam’s quality standard for supplements and conform to all Vietnamese laws for labeling and instructions.


All nutritional and supplement products are tested, and exceed, Vietnam’s quality standard for supplements and conform to all Vietnamese laws for labeling and instructions.




Add: 38 Raymondienne, Phường Tân Phú, Quận 7, Tp.HCM

Ph: +84 8 541 65188
Fx: +84 8 541 65188


General Inquiries: info@premiumdistribution.vn
Purchasing: daniel@premiumdistribution.vn
Sales: sales@premiumdistribution.vn
Marketing: marketing@premiumdistribution.vn