It all started in 2011, when a 25-year veteran of the international bike business saw an opportunity to bring a new type of bicycle company to Vietnam. Staffed with a dedicated team of cycling enthusiasts and armed with a wealth of knowledge of the international distribution and retail business, we set out to bring about change. Our customer-first approach is giving Vietnam’s bike retailers a reason to be excited about selling bikes again. We provide our customers with marketing support programs, expertise in building product and product assortments, in-store design and POP support, distribution and logistical solutions and technical support. Our goals are simple. Supply the best products, on-time and at the best prices; Back everything we sell and say with the best possible service, warranties and technical support; Represent and sell only the world’s top brands; make cycling more accessible and enjoyable; always lead, never follow.
Our involvement with cycling goes much farther than just the products. We are cyclists and riding is in our DNA. The products, streets and trails you ride, we ride, and we’re committed to getting more people on bikes. We regularly organize rides, bike demos and events to bring more like-minded cyclists together, and to introduce new people to the joys of riding. We are actively involved with charitable organizations and rural bike-giving programs and we sponsor annual road, mtb and triathlon races across the country.
If you are interested in learning more about us, contact us and we’ll be happy to discuss how we can meet your needs.